Salary will be determined by experience and location
Scope of Position:
An SEO Associate will execute the tasks required to optimize and increase client SEO performance, including both website (on-page) and off-page best practices. The SEO Associate will assist in the launch of new client accounts as well as the ongoing SEO work that grows a client’s Organic search footprint.
Essential Duties/Responsibilities:
● Dedicated to analytics, technical SEO, SEO Content development, or other duties as
assigned and as required to best serve the needs of clients.
● Execute basic SEO tactics from SEO strategies built by the Specialists.
● Taking ownership of assigned client tasks, maintaining knowledge of client needs to assist in
growing Organic search performance
● Execution of SEO plans according to HLM and industry best practices, when needed
● Link building using industry-standard methods
● Auditing client websites to grow SEO performance.
● Using Analytics to identify trends, areas of opportunity, or issues
● Providing insights and next steps on Analytics reports as needed
● Maintaining knowledge of SEO best practices and algorithm changes
● Create and optimize SEO-friendly page content
● Ongoing curiosity to stay current with SEO news and trends, and a desire to seek mastery of
the SEO field is a must.
● Begin identifying potential risks to client campaigns and communicate those risks to
specialists.
● As needed, assist the blogging team with targets and keyword support
Required Skills/Abilities:
● Familiarity with HTML elements related to SEO
● Demonstrable or certified Google Analytics experience
● Strong organizational skills
● Strong written and verbal communication skills
● Familiarity with industry-standard tools like SEMRush, Majestic, Ahrefs, Screaming Frog,
SurferSEO and Google Search Console or others.
● Familiarity with Google Tag Manager and uses for tracking KPIs.
● Familiarity with Wordpress CMS.
● Self-starter with the ability to identify and execute next steps
● Comfort with accountability and ownership of their work
● Desire for ongoing education within the search landscape, both within SEO and in other
areas of digital marketing
Education/Experience:
● 1 – 3 years of experience in managing SEO campaigns
● Associates Degree in Marketing, Advertising, or related field
● Ongoing renewal of Google Certifications & other industry-related tool certifications
